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shermin sathi
Apr 13, 2022
In Welcome to the Forum
That having a massive email list will get you great results. Of course, this can be true if you have an active subscriber list. However, what about subscribers who no longer interact with your content? Do re-engagement emails work honestly? Let's face it: we've all been guilty of opting out of a newsletter or email campaign in the past. Maybe you were no longer in the market for a particular service, or you were just overwhelmed with all the messages in your inbox, but for some reason you weren't signing in to email marketing anymore. 'a company. Having a massive email list won't take a brand far if their list includes old contacts or subscribers who just checked out. But that doesn't mean that every person on this list is a lost cause, which means that at some point you'll probably want to know how to re-engage an old mailing list. The company mailing list good news is that the process is not complicated. All you need is a stellar re-engagement campaign. Why should you re-engage an old mailing list? Email marketing is about the quality of your subscriber list. While having a comprehensive list can be good for your brand, it all depends on how well you maintain your list over the long term. Most brands that launch an email campaign or newsletter will lose around 22.5% of their list every year. Now, that doesn't mean a subscriber is a dead end. The subscriber may simply have decided they need a little break from the consumer-brand relationship. Before you assume your old mailing list is a lost cause, you'll want to try re-engaging them. Why? First of all, it is much more profitable to try to re-engage those subscribers than to give up and try to find new ones. Re-engaging an old mailing list can also help marketers maintain the overall health of their list. When done correctly, re-engagement emails can not only reduce list unsubscribe rates, but also drive incremental engagement. On the contrary, sending re-engagement emails can help you clean up your email list. It's hard for some marketers to
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