Apr 11, 2022
In Welcome to the Forum
As an employee of your company, you are an expert. Free Lesson: They Ask, You Answer The Basics of Marcus Sheridan No, no, no, don't protest - you have expertise and experience that no one else has and your organization should share with the world. Your marketing team needs to leverage your expertise to demonstrate your business capabilities and vision. So while you may think of yourself as a sales manager, product designer, service executive, or any other role for a marketing team, you are an expert. They industry mailing list your help. They ask, and the central tenet of your answer—an inbound marketing framework that drives traffic and revenue—is that your marketing team provide thorough, candid answers to your customers’ questions. These answers help build trust and get buyers into the sales funnel. To write more complete and convincing answers to these questions, content teams need to rely on expertise that already exists in the business. This is where corporate subject matter experts come in. In other words, you. Educate your customers with content Imagine a customer has a specific question about something you're selling. It may be related to the specifications of a particular device, the meeting schedule of the service, or the reason why you are different from your competitors.