Apr 09, 2022
In Welcome to the Forum
The report of Questmobile, a domestic APP data service provider, at the beginning of this year showed the data changes of "more and more people using wealth management APP". Comprehensive monthly active users increased by 29% year-on-year, and average usage time also increased by 26% year-on-year. So what do you mean by "financial management"? What is the financial education subject teaching? 1. What is the scope of financial management Financial management, in a broad sense, also includes the financial management of “company, institution” and other B-end units. Our daily “financial management” needs are more C-end personal financial management and family financial management. Financial management on an individual basis, in the 1930s, "was a marketing strategy for insurance staff to sell products." Until the 1980s, with the advancement of financial reform in the United States and the diversification of financial products, coupled with the increase in personal assets, the demand for financial investment increased. The supply side and the demand side are advancing, and the wealth management industry is emerging. For personal financial management, we mainly look at supply-side products: assets such as stocks, funds, bonds, insurance, gold, etc., and debt Fax List products such as housing loans and consumer credit. At present, China is also promoting both the supply side and the demand side to promote the development of the wealth management market. 2. What does financial education teach? 2.1 Financial education financial product recommendation and sales "How to buy financial products" financial education all. Financial management covers all areas of personal finance. From the process point of view, it includes: Assess the overall financial situation of the individual, assets and liabilities; Set long-term and short-term financial goals; Make financial plans and implement them; and subsequent follow-up and re-evaluation. From the perspective of management objects, it covers: income, expenses, assets, liabilities, investments, insurance, etc. Correspondingly, "financial management education": covering "financial management process" and management goals, the goal is to improve the cognition, management and decision-making ability of each link. "Purchasing wealth management products" is only part of the behavior of wealth management.